matias duarte 4.o

Now, gosh durn it, I didn’t really resurrect this blog purely for narcissistic sycophantic adoration. I am however a little bit bandwidth congested in real life, so I find myself only occasionally motivated enough to add something.

This little motivating something is a mention by the folks at Engadget on their podcast. You’ll have to wait for it but it pops up at around the 32:22 mark. I personally enjoyed the chummy first name basis they adopt. Or perhaps it’s more of a single name denoting ubiquitousness, like Prince or Fridgidare?

In any case, I suppose it’s human nature to conceive of new products or even new product categories in terms of what has come before. When we were making the Sidekick, the intent was never to create a “Blackberry-killer” or “Treo-killer,” despite the desire of some investors. The product category is not defined in terms of superficial attributes, but rather user benefits. It’s not two “QWERTY Smart Phones,” but rather “Business Email Mobile” and “Consumer Messaging Mobile.”

We were blue ocean strategists before it was trendy!

Thursday, March 1st, 2007 at 11:51 am.
Filed under Work.
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